Riyadh Season has agreed the next three seasons of sponsorship with Spain’s La Liga. The partnership was signed by Faisal Bafarat, CEO of General Entertainment Authority, and Javier Tebas President of La Liga.
The Riyadh Season deal runs for three years and makes Riyadh Season the official sponsor of one of the seven giant football leagues in the world. Tebas said that Saudi Arabia is an important market for La Liga and noted that Saudi fans have a great love for the Spanish league.
Riyadh Season is among the initiatives that La Liga is devoted to promoting the development of the sports and entertainment industry in Saudi Arabia. David Villa la Liga’s brand ambassador stated that this partnership should open up the possibilities for both to look for new ways forward, he added that the growth of football in the Kingdom has been rapid over the years making it an ideal partner.
It will introduce and market both brands while working on programs in the fields of football enthusiasts and Riyadh Season visitors.
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